SalesVision Dashboard

An FMCG distributor with hundreds of daily transactions was still relying on manual Excel reports to track sales performance. Reports took days to compile, were often outdated by the time they reached management, and provided no way to drill down into specific products, regions, or time periods.

We built an interactive dashboard connected to their transaction database, visualizing sales data in real time. Management can now filter by product, region, salesperson, and date range — and receive automated PDF reports every month.

• Real-time sales & revenue visualization
• 12+ KPI cards (revenue, margin, growth, top products)
• Filter by product, region, salesperson, date range
• Trend charts with month-over-month comparison
• Automated monthly PDF report via email
• Mobile-responsive for on-the-go access

Management can now make data-driven decisions in minutes instead of days. The dashboard reduced report preparation time by 50% and surfaced insights that led to a 15% improvement in top-selling product allocation.