MarketPulse EDA
An exploratory data analysis project for an online marketplace SME — uncovering buying patterns, peak hours, and top categories to sharpen their marketing strategy.
3
Key growth insights
50K+
Transactions analyzed
1mgg
Delivery time
The Challenge
An SME running an online marketplace had 2 years of transaction data sitting unused in spreadsheets. They had a gut feeling about which products performed best — but no data to back it up or guide their promotional spending.
Our Solution
We conducted a comprehensive EDA on 50,000+ transactions — cleaning the data, identifying patterns, and delivering a clear slide deck with actionable recommendations.
- Data cleaning & normalization of 50K+ records
- Time-series analysis by hour, day, and month
- Product category performance ranking
- Customer segmentation by frequency & value
- Correlation analysis between promotions and sales spikes
- Final report with 3 prioritized growth recommendations
Tech Stack
The Result
Analysis revealed 3 high-impact insights: peak buying hours (7–9 PM), an underperforming category draining ad budget, and a loyal customer segment not targeted with retention offers. The client improved ROI by 22% the following quarter.
Got a project in mind?
Drop us a message and we'll get back to you within 24 hours.
Tell Us About It